Tons of New Merch Popping Up

Looks like a bunch of new pony merch is showing up!  Nothing really for us… but hey, I’ll report it anyway.  Some of you might want a pink backpack! 

Backpacks : Toys R’ Us
Purses: (They were on the target website, but poofed when I went to create this post 0_o)
Animated Storyteller Sparkle: Target

Thanks to (Diaphone?) For all the tips!

This entry was posted in News, Not-Fanfiction, Toys. Bookmark the permalink.

149 Responses to Tons of New Merch Popping Up

  1. WHAT IS THAT THING?

  2. WHAT IS THAT THING?

  3. Anonymous says:

    OH NO, it's the horrible Twilight vector again…

  4. Anonymous says:

    OH NO, it's the horrible Twilight vector again…

  5. This comment has been removed by the author.

  6. This comment has been removed by the author.

  7. Anonymous says:

    So this the "Special Thing" They were hinting us on?

  8. Anonymous says:

    So this the "Special Thing" They were hinting us on?

  9. Anonymous says:

    If that storytelling Twilight has Tara Strong's voice, I'm sold.

  10. Anonymous says:

    If that storytelling Twilight has Tara Strong's voice, I'm sold.

  11. Anonymous says:

    Nah, the special surprise was them changing their profile pic on facebook. feelsbadman

  12. Anonymous says:

    Nah, the special surprise was them changing their profile pic on facebook. feelsbadman

  13. DareDreamer says:

    Oh, Hasbro! *awesomesmiley.jpeg*The backpacks are alright. I hate how that heart must overlap Fluttershy in the back 😦

  14. DareDreamer says:

    Oh, Hasbro! *awesomesmiley.jpeg*The backpacks are alright. I hate how that heart must overlap Fluttershy in the back 😦

  15. That plushie doesn't look like Twilight!

  16. That plushie doesn't look like Twilight!

  17. Starly says:

    Oh come on, guys, it's for kids, kids love that stuff. You don't have to.

  18. Starly says:

    Oh come on, guys, it's for kids, kids love that stuff. You don't have to.

  19. TenchiFreak5 says:

    Not for us? I need something to carry my PS3 around in, so I'd be all over one of the backpacks.Probably the second one, 'cause the first one kinda looks shit.

  20. TenchiFreak5 says:

    Not for us? I need something to carry my PS3 around in, so I'd be all over one of the backpacks.Probably the second one, 'cause the first one kinda looks shit.

  21. LoLZorZs says:

    Let's hope this isn't the special fan thing they promised us

  22. LoLZorZs says:

    Let's hope this isn't the special fan thing they promised us

  23. @TenchiFreak5Are you sure a PS3 could fit in that?

  24. @TenchiFreak5Are you sure a PS3 could fit in that?

  25. leaflet757 says:

    well that settles it… getting a new backpack…

  26. leaflet757 says:

    well that settles it… getting a new backpack…

  27. TenchiFreak5 says:

    @Jace ArveduinIf its the same size as the ones they had on sale at Wal-Mart last year, I assume so.

  28. TenchiFreak5 says:

    @Jace ArveduinIf its the same size as the ones they had on sale at Wal-Mart last year, I assume so.

  29. Anonymous says:

    No.. they said they still have hte FAcebook surprise in store for us, they did another update.

  30. Anonymous says:

    No.. they said they still have hte FAcebook surprise in store for us, they did another update.

  31. Kahrn says:

    Now, if they made a Fluttershy plushie that sings her full-length lullabye (No Sweetie-belle involved), Hasbro would make some money (I'd buy three)!

  32. Kahrn says:

    Now, if they made a Fluttershy plushie that sings her full-length lullabye (No Sweetie-belle involved), Hasbro would make some money (I'd buy three)!

  33. PlateofJo says:

    do i want to go to college with a pink pony backpack or my awesome swiss-army one…

  34. PlateofJo says:

    do i want to go to college with a pink pony backpack or my awesome swiss-army one…

  35. Benschachar says:

    I might get the backpacks for my… er future daughters.Yep, my future daughters will love those backpacks.

  36. Benschachar says:

    I might get the backpacks for my… er future daughters.Yep, my future daughters will love those backpacks.

  37. MLPPonyPlush says:

    … I am gonna continue making my plushies, because that one looks scary to me.

  38. MLPPonyPlush says:

    … I am gonna continue making my plushies, because that one looks scary to me.

  39. James Corck says:

    The animated Storyteller Twilight Sparkle reminds me of the Evil Teddy Bear from the Nostalgia Critic reviews O_O High Octane Nightmare Fuel.

  40. James Corck says:

    The animated Storyteller Twilight Sparkle reminds me of the Evil Teddy Bear from the Nostalgia Critic reviews O_O High Octane Nightmare Fuel.

  41. BluMeino says:

    Hah, I was right. Backpacks. Now where are the trapper keepers?

  42. BluMeino says:

    Hah, I was right. Backpacks. Now where are the trapper keepers?

  43. Anonymous says:

    IMPORTANT:The special surprise WASNT THAT monthly picture stuff… so dont feel disapponited yet.http://i.imgur.com/OiOoB.jpg

  44. Anonymous says:

    IMPORTANT:The special surprise WASNT THAT monthly picture stuff… so dont feel disapponited yet.http://i.imgur.com/OiOoB.jpg

  45. Anonymous says:

    guys I think I have a problem. I cant stop buying mlp backpacks I have so many already and I dont know what to do with them.

  46. Anonymous says:

    guys I think I have a problem. I cant stop buying mlp backpacks I have so many already and I dont know what to do with them.

  47. Anonymous says:

    They have PUNKIE PIE!!!! AND TWILIGHT PUNKLE!!! I LOVE THEM!!!

  48. Anonymous says:

    They have PUNKIE PIE!!!! AND TWILIGHT PUNKLE!!! I LOVE THEM!!!

  49. pixelkitties says:

    My fear is that Storyteller Twilight will actually sound like Bernie Mac.Wait…would that be terrible or completely awesome?

  50. pixelkitties says:

    My fear is that Storyteller Twilight will actually sound like Bernie Mac.Wait…would that be terrible or completely awesome?

  51. Anonymous says:

    QUIT GRIPING! These toys are not aimed at you. They're aimed at little girls. Little girls don't care if it doesn't look like the show.

  52. Anonymous says:

    QUIT GRIPING! These toys are not aimed at you. They're aimed at little girls. Little girls don't care if it doesn't look like the show.

  53. DavidReinold says:

    The plushie looks like they just re-colored a plushie from those god-awful Baby Cutie MLP characters…I'd probably get a backpack, though. My current messenger bag is getting worn out, and what better way to throw a middle finger at the haters than to make them look at Pinkie Pie and Rainbow Dash every time they pass me in the hall?

  54. DavidReinold says:

    The plushie looks like they just re-colored a plushie from those god-awful Baby Cutie MLP characters…I'd probably get a backpack, though. My current messenger bag is getting worn out, and what better way to throw a middle finger at the haters than to make them look at Pinkie Pie and Rainbow Dash every time they pass me in the hall?

  55. Anonymous says:

    @AnonymousI'm with this guy. That would be so awesome.

  56. Anonymous says:

    @AnonymousI'm with this guy. That would be so awesome.

  57. MLPPonyPlush says:

    @DavidReinoldBy covering that bag with keychains of MLP characters.

  58. MLPPonyPlush says:

    @DavidReinoldBy covering that bag with keychains of MLP characters.

  59. Wheeljack says:

    @Jace ArveduinThey were making a Twilight?

  60. Wheeljack says:

    @Jace ArveduinThey were making a Twilight?

  61. NO ONE complaining that they got her Mane wrong?Seriously…

  62. NO ONE complaining that they got her Mane wrong?Seriously…

  63. Canyum says:

    @AnonymousWe are NOT whining. We are complaining. Do you want to HEAR whining?

  64. Canyum says:

    @AnonymousWe are NOT whining. We are complaining. Do you want to HEAR whining?

  65. Anonymous says:

    Oh my god, Twilight darling, What have they done to your hair?

  66. Anonymous says:

    Oh my god, Twilight darling, What have they done to your hair?

  67. Anonymous says:

    thats when you see that the customs are awesome…cause that purple thing is horrible lol

  68. Anonymous says:

    thats when you see that the customs are awesome…cause that purple thing is horrible lol

  69. Anonymous says:

    I would rep that backpack like a boss.

  70. Anonymous says:

    I would rep that backpack like a boss.

  71. Pegasi says:

    @AnonymousBS dude, if I was a little girl I would want the toys to look EXACTLY like the ponies I see on TV. (I am 16 and a dude, btw)You are implying that girls are stupid.Comon hasbro, whats so hard about makeing show accuarte toys? I bet they have never seen a single episode of FiM, they just think of it as a comerical. ;(

  72. Pegasi says:

    @AnonymousBS dude, if I was a little girl I would want the toys to look EXACTLY like the ponies I see on TV. (I am 16 and a dude, btw)You are implying that girls are stupid.Comon hasbro, whats so hard about makeing show accuarte toys? I bet they have never seen a single episode of FiM, they just think of it as a comerical. ;(

  73. SyrinKitty says:

    @Anonymous: I'm a little girl, and I want accurate toys too!!(Well, I'm actually a 23 year old woman in University. But my point still stands!!)

  74. SyrinKitty says:

    @Anonymous: I'm a little girl, and I want accurate toys too!!(Well, I'm actually a 23 year old woman in University. But my point still stands!!)

  75. Pegasi says:

    Btw: Is is just me, or is ponychan down?

  76. Pegasi says:

    Btw: Is is just me, or is ponychan down?

  77. benjamin says:

    what is that abomination? it is not a Twilight sparkle! why doesn't it look like twilight?

  78. benjamin says:

    what is that abomination? it is not a Twilight sparkle! why doesn't it look like twilight?

  79. Anonymous says:

    Twilight Sparkle looks hideous,but it makes more sense for Twi to be the one reading books at least.

  80. Anonymous says:

    Twilight Sparkle looks hideous,but it makes more sense for Twi to be the one reading books at least.

  81. SyrinKitty says:

    What's most likely happening is the marketing team of the show and the marketing team of the toys can't agree on what is and isn't popular and marketable. It seems like Hasbro's toy team is convinced that sticking to "The Formulae" in terms of MLP toys will ensure "brand recognition" and keep a "stable image of our flagship product." Meanwhile, the marketing team for the show is attempting to replicate the successes of modern children's television, which is newer, recognizable designs, writing which is enjoyable for both the young and old, and an updated image for the newest generations of Millennial young adults and Generation Z children. The schism between the two is readily apparent in the merchandise they're putting out. Old Thinking vs. New Thinking, and it's really hurting their profits. I bet in a year from now, when Season 2 has had it's run, all of the new MLP toy lines are going to be absolutely true to the new show, once they realize that modern children really do identify with characters in a visual way.

  82. SyrinKitty says:

    What's most likely happening is the marketing team of the show and the marketing team of the toys can't agree on what is and isn't popular and marketable. It seems like Hasbro's toy team is convinced that sticking to "The Formulae" in terms of MLP toys will ensure "brand recognition" and keep a "stable image of our flagship product." Meanwhile, the marketing team for the show is attempting to replicate the successes of modern children's television, which is newer, recognizable designs, writing which is enjoyable for both the young and old, and an updated image for the newest generations of Millennial young adults and Generation Z children. The schism between the two is readily apparent in the merchandise they're putting out. Old Thinking vs. New Thinking, and it's really hurting their profits. I bet in a year from now, when Season 2 has had it's run, all of the new MLP toy lines are going to be absolutely true to the new show, once they realize that modern children really do identify with characters in a visual way.

  83. K-Mart has the backpacks too – slightly different pictures of the backpacks (rather than the weird TRU drawings) are here.

  84. K-Mart has the backpacks too – slightly different pictures of the backpacks (rather than the weird TRU drawings) are here.

  85. Pyritie says:

    FAT TWILIGHT PONE

  86. Pyritie says:

    FAT TWILIGHT PONE

  87. Canyum says:

    @PegasiYes Ponychan is down. I feel sad, cranky and desperate.

  88. Canyum says:

    @PegasiYes Ponychan is down. I feel sad, cranky and desperate.

  89. Anonymous says:

    Funny how fan plush toys look 100% better (and cooler) than the ones made by companies.

  90. Anonymous says:

    Funny how fan plush toys look 100% better (and cooler) than the ones made by companies.

  91. Anonymous says:

    I'm keeping my eyes open until I find a Rainbow Dash flamethrower.

  92. Anonymous says:

    I'm keeping my eyes open until I find a Rainbow Dash flamethrower.

  93. C-Puff says:

    That Twilight Plushie will haunt my nightmares :cI'm going to Comic Con this year (hasn't gone before) Do they seel custom plushies at stuff at the artist's alley? I'd rather get a plushie there than that.. ..thing D8*backs away from it slowly*

  94. C-Puff says:

    That Twilight Plushie will haunt my nightmares :cI'm going to Comic Con this year (hasn't gone before) Do they seel custom plushies at stuff at the artist's alley? I'd rather get a plushie there than that.. ..thing D8*backs away from it slowly*

  95. Anonymous says:

    "I'm keeping my eyes open until I find a Rainbow Dash flamethrower." The kids loves this one.

  96. Anonymous says:

    "I'm keeping my eyes open until I find a Rainbow Dash flamethrower." The kids loves this one.

  97. crazyredemu says:

    I found a backpack at walmart so Im good there it has three ponies on it! The three best ponies!

  98. crazyredemu says:

    I found a backpack at walmart so Im good there it has three ponies on it! The three best ponies!

  99. Well, the plushie is clearly a compromise between 3.5 and 4.And getting back to what Anonymous said about kids not caring about accuracy, bullshit. When I was little, it infuriated me that I had the official TMNT versions of Raphael, Leonardo, and Donatello, but my Michelangelo was a wind up version whose tongue was sticking out and whose nunchuks were neon green. Same size as the others, exact same company released it, but my parents didn't know better when they got it, and they refused to get me two of the same character, just for the sake of accuracy. As soon as I was old enough to resolve that situation on my own, I did.

  100. Well, the plushie is clearly a compromise between 3.5 and 4.And getting back to what Anonymous said about kids not caring about accuracy, bullshit. When I was little, it infuriated me that I had the official TMNT versions of Raphael, Leonardo, and Donatello, but my Michelangelo was a wind up version whose tongue was sticking out and whose nunchuks were neon green. Same size as the others, exact same company released it, but my parents didn't know better when they got it, and they refused to get me two of the same character, just for the sake of accuracy. As soon as I was old enough to resolve that situation on my own, I did.

  101. And can someone explain to me why on Target's website, they photoshopped the plushie into a girl's arms? Was it too hard to find an actual little girl to hold it?

  102. And can someone explain to me why on Target's website, they photoshopped the plushie into a girl's arms? Was it too hard to find an actual little girl to hold it?

  103. Anonymous says:

    I will so buy that storytelling plush for my daughter. It's like a teddy ruxbin (sp?)

  104. Anonymous says:

    I will so buy that storytelling plush for my daughter. It's like a teddy ruxbin (sp?)

  105. crazyredemu says:

    I keep saying that a Rainbow Dash Flamethrower is a bad idea! It would make it 20% cooler and you don't want that to happen with a flamethrower!!!

  106. crazyredemu says:

    I keep saying that a Rainbow Dash Flamethrower is a bad idea! It would make it 20% cooler and you don't want that to happen with a flamethrower!!!

  107. Anonymous says:

    when are we going to get mass produced quality plushies?

  108. Anonymous says:

    when are we going to get mass produced quality plushies?

  109. rann says:

    Speaking of merch, is anyone else getting a 502 error on http://www.ponychan.net/chan/merch/ ?

  110. rann says:

    Speaking of merch, is anyone else getting a 502 error on http://www.ponychan.net/chan/merch/ ?

  111. Canyum says:

    @rann It's on all of ponychan actually. It's kinda….upsetting….

  112. Canyum says:

    @rann It's on all of ponychan actually. It's kinda….upsetting….

  113. "Our Recommended age: 4-6 years old" Toys R' Us.com is yous trolling?

  114. "Our Recommended age: 4-6 years old" Toys R' Us.com is yous trolling?

  115. Crusty Bread says:

    This looks like the last of the kid merchandise that was developed before the brony revolution. Just wait. In a few months (just before season 2 starts) we'll see more merchandise aimed at adults. I so want a Pinky Pie tie….

  116. Crusty Bread says:

    This looks like the last of the kid merchandise that was developed before the brony revolution. Just wait. In a few months (just before season 2 starts) we'll see more merchandise aimed at adults. I so want a Pinky Pie tie….

  117. Ellis says:

    fat head Twilight, lawlz

  118. Ellis says:

    fat head Twilight, lawlz

  119. Unknown says:

    @Canyum:(:(:(:(:(:(:(Damn. Here's hoping Seth tosses up an article explaining what's going on.

  120. Unknown says:

    @Canyum:(:(:(:(:(:(:(Damn. Here's hoping Seth tosses up an article explaining what's going on.

  121. http://www.downornot.com/ponychanIs ponychan down or not? Get the definite answer.Down or notPONYCHAN IS DOWN!Wonderful. Just kidding ffffffff

  122. http://www.downornot.com/ponychanIs ponychan down or not? Get the definite answer.Down or notPONYCHAN IS DOWN!Wonderful. Just kidding ffffffff

  123. Cinder says:

    I actually got a MLP backpack from Wal-Mart the other day. It's blue, and it has Fluttershy, Rainbow Dash, and Pinkie Pie.

  124. Cinder says:

    I actually got a MLP backpack from Wal-Mart the other day. It's blue, and it has Fluttershy, Rainbow Dash, and Pinkie Pie.

  125. usagi says:

    One of the books says "The Magic of Frienship." I hope they catch that typo soon.

  126. usagi says:

    One of the books says "The Magic of Frienship." I hope they catch that typo soon.

  127. Anonymous says:

    @usagi I lurk and never comment, but this shows me much Hasbro cares about quality.

  128. Anonymous says:

    @usagi I lurk and never comment, but this shows me much Hasbro cares about quality.

  129. Anonymous says:

    @Gozer the Equestrian Oh…then I'm 10 years too old…oh well.

  130. Anonymous says:

    @Gozer the Equestrian Oh…then I'm 10 years too old…oh well.

  131. Anonymous says:

    The doll is horrendous, but I'd wear the backpacks to school. They're pretty good.But still, why doesn't Hasbro (or the Hub, for that matter) attend to the needs/wants/requests of the Bronies? Is it because of the fact that the show is directed at young-age children?

  132. Anonymous says:

    The doll is horrendous, but I'd wear the backpacks to school. They're pretty good.But still, why doesn't Hasbro (or the Hub, for that matter) attend to the needs/wants/requests of the Bronies? Is it because of the fact that the show is directed at young-age children?

  133. Kaffee says:

    Purses? Sweet Celestia yes, I've been needing to replace mine, hurry up and bring them back, Target! 😀

  134. Kaffee says:

    Purses? Sweet Celestia yes, I've been needing to replace mine, hurry up and bring them back, Target! 😀

  135. Curttehmurt says:

    a Twilight Teddy Ruxpin? Unless Tara Strong provided the audio, that sounds pretty terrible

  136. Curttehmurt says:

    a Twilight Teddy Ruxpin? Unless Tara Strong provided the audio, that sounds pretty terrible

  137. @AnonymousIt takes a whole lot of time to design new toy, get it approved, get it into production, and then produce enough to fill store shelves all over the world, and find a way to do all of that while making a profit.These things take a lot of time, this stuff was probably already in the approval stages by the time the episode 1 aired.I still have faith in Hasbro to give us Bronies what we want, and I'm perfectly willing to sit here patiently until they do.

  138. @AnonymousIt takes a whole lot of time to design new toy, get it approved, get it into production, and then produce enough to fill store shelves all over the world, and find a way to do all of that while making a profit.These things take a lot of time, this stuff was probably already in the approval stages by the time the episode 1 aired.I still have faith in Hasbro to give us Bronies what we want, and I'm perfectly willing to sit here patiently until they do.

  139. reynard61 says:

    @doctor dapplesThe picture of the girl is most likely a stock photo. You'll probably see it used for another children's bedtime-related item by Target or another retailer sometime in the future.

  140. Anonymous says:

    Wow, am i like the youngest one here XD i'm in my mid-teens, but i seriously want show accurate junk!!! If they made a show accurate Pinkie Pie i would buy it in 10 seconds flat

  141. Anonymous says:

    I love that Pinkie Pie and Rainbow Dash bookbag, But I'd never buy it :p

  142. Nakedpops says:

    I now have both of these backpacks. Made a special trip to Toys-R-Us just for them ^_^. They are pretty sweet. And full-sized too unlike the previous ones :). Also Toys-R-Us is currently doing a promotion where if you buy any backpack that costs $12.99 or more, you get a free lunchbox. The good news, the pony ones are $12.99. The bad news, no pony lunchboxes, at least not at my local Toys-R-Us :(.

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